Jewel-Osco is ringing in the Lunar New Year with food and drink tastings, lion dance performances, live music and more!
As Lunar New Year is an important holiday to the Chinese community, Jewel-Osco wanted to show not only that they value this community, but that shoppers can come to the store as a one-stop shop to celebrate their joyous occasion!
To connect with the Chinese community in Chicago, we created a program at Jewel-Osco to ring in the New Year. This included in-store product highlights, custom bottle engravings in Mandarin, live traditional Chinese music, children’s activities, bringing in community partners such as local libraries, and traditional welcome giveaways! Due to the Covid-19 pandemic in 2020, we hosted these events virtually via Zoom!
When we looked at the weekly trend in sales for one of the participating stores, we found that sales for the day were up 5% vs the previous four weeks average, which is impressive! Between the ads, in-store flyers, social media and other digital shoutouts we had a reach of more than 3.7 million for our virtual events!
Kids activities! They played with tangram, cut out paper Chinese characters, and tried picking up snacks with chopsticks
Shoppers were able to get their name written in Chinese calligraphy
Guests were greeted with mandarin oranges, bamboo sticks, plus a red envelope that held a Jewel-Osco coupon
Shopper enjoyed Kikkoman Orange Chicken samples from one of our tasting stations
Live music from Chinese Multi-Instrumentalist Kerry Leung
Jewel-Osco donated $2,500 to the Chinese American Museum
A traditional lion dance performance weaves their way throughout the store
Shoppers enjoyed the many activities our Lunar New Year event had to offer
Chef Ying showed viewers how to prepare Chicken and Broccoli, General Tso’s Chicken & Stir Fry KA-ME Rice Noodles!
The Chinese American Museum educated viewers on customary traditions like house decorations for the holiday and other interesting facts!
Table Sign and Flyer
Stand Up Sign and Windowbill
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