Black History Month

Jewel-Osco’s annual Black History Month features local minority-owned businesses sold on their shelves all year round

Challenge

As part of our everyday strategy to build loyalty with our ethnic communities, Jewel-Osco wanted to help local minority-owned businesses bring more awareness of their products to the community.

Solution

We put together an Annual “Celebrating Black History” event that was filled with product showcases from more than 25 local, small businesses, live jazz music, a charitable donation ceremony, raffles, giveaways, prizes and coupons and more!

Results

Throughout February, event stores saw up to 10% lifts in sales as a whole!

Visit our Customized Landing Page: atjewelosco.com/blackhistory

Event Highlights & Promotional Pieces

Our welcome table gave our coupons to shoppers

Goode Foods brought former Bears player, Otis Wilson, to meet & greet shoppers

Shoppers enjoying the event

Captain Curt showcasing his sauces to shoppers

Jewel-Osco awarding a $2,000 Charitable Contribution to Georgia Doty Comprehensive Health

Table signage, flyers and in-store shelf tags that are next to featured products in our events

Our Chicago billboard on 119th, near Jewel-Osco’s Marshfield store

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