Challenge
Jewel-Osco wants to highlight the array of natural, organic, eco-friendly products that are offered in almost all of their 185 stores, as well as highlight the impact they and these brands are making towards going green, while exciting shoppers and getting them in-stores to celebrate!
Solution
“Celebrate Earth” programming, with 4 in-store celebrations throughout April, inviting partnering brands to come in and sample and interact with customers, local, non-profit check donation, eco-friendly activities for the kids, plus savings, prizes, giveaways and more for Jewel’s loyal customers!
Results
At the end of April, we pulled participating brand data and found that there was a 10% lift for the month in sales dollars vs last year, and a 5% lift in unit sales vs the previous year!