Celebrate Earth

With organic food consumption steadily on the rise, the need to remain competitive in this market called for exclusive deals and in-store experiences at Jewel-Osco

Challenge

Jewel-Osco wants to highlight the array of natural, organic, eco-friendly products that are offered in almost all of their 185 stores, as well as highlight the impact they and these brands are making towards going green, while exciting shoppers and getting them in-stores to celebrate!

Solution

“Celebrate Earth” programming, with 4 in-store celebrations throughout April, inviting partnering brands to come in and sample and interact with customers, local, non-profit check donation, eco-friendly activities for the kids, plus savings, prizes, giveaways and more for Jewel’s loyal customers!

Results

At the end of April, we pulled participating brand data and found that there was a 10% lift for the month in sales dollars vs last year, and a 5% lift in unit sales vs the previous year!

Visit our Customized Landing Page: atjewelosco.com/mindbodyplanet

Event Highlights & Promotional Pieces

Welcome! Shoppers are greeted with reusable bags and food storage containers, as well as healthy samples, tips and savings!

Guests are able to grab some giveaways from the welcome table.

The band Capitol Soiree provided live entertainment for guests as they were walking through the event!

A brand ambassador for Lakewood interacts with a customer, offering him some healthy, organic, juice!

Delicious samples and photo opps available throughout the event!

This year’s non-profit check donation of $2,000 was awarded to the Naperville Parks Foundation, who provide access to recreational activities to everyone across their community, regardless of socioeconomic circumstances.

CHICAGOLAND BILLBOARD ON I-90 Highway

Scavenger Hunt

Landing Page - gogreenwithjewel.com

Windowbill and Table Sign

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